Rita London was born in St. Petersburg, Russia and currently lives in Tel Aviv, where she works as a designer.

She studied fashion in Wizo Academy of Design in Haifa and graduated with honors, and the Keren Sharet's prestigious award in 2005. She now holds degrees in Fashion Design and Education.

Since graduating Rita has worked in the fashion industry in various capacities: Stylist, costumier for theater and stage performance, freelance designer for local labels, wedding dress designer. Now she is concentrating on designing womenswear under her own label.

In addition to her work as designer, her artwork has been shown in a number of Art exhibitions in Israel and Europe.